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“It is my land.  What would I be if I did not try to make it better?”

--Balian de Ibelin, Kingdom of Heaven (2005)

About Central Place Real Estate

Based in Madison, WI, Central Place Real Estate is a boutique commercial real estate firm that provides consulting, brokerage, leasing, site selection and development services in the retail/mixed-use, hotel, restaurant, office and land sectors in and around Madison, WI & the upper Midwest.  Central Place also develops, owns & manages their own in-house portfolio of commercial properties in and around Madison, including retail, office, housing and land deals.  We take pride with our many decades-long relationships and multi-unit deals with successful national and local clients. 


Rob combines a unique blend of development, brokerage and operations expertise, rare within the commercial real estate industry.  He has provided strategic & tactical expertise in over 125 successful commercial real estate developments & brokerage projects valued above $1 billion total over the past 40 years.  Feel confident working with Rob, one of the most experienced senior advisors in the market, with a long term track record as a corporate vice president in development and operations, and owner of a successful independent brokerage & development firm, who continues to give back to the greater Madison community by serving on several boards.

A Quick Recap

  • University of Wisconsin—Madison, 1978, BS Construction Admin. & Real Estate under Prof. James Graaskamp, UW Gymnastics team (1973-77, 4 varsity letters, nationally ranked).

  • The Raymond Group, Vice President, 1978-1995, preferred developer of Hilton and Marriott Hotels.  Oversaw development of hotels & restaurants, and operations of the hotel portfolio.

  • Central Place Real Estate, Owner & Managing Broker, 1995-present.  Commercial real estate brokerage firm specializing in retail, hotels, restaurants, office and land, plus in-house development, ownership & management of retail, office & housing properties in and around Madison, WI.

  • Civic/Volunteer, Greater Madison Convention & Visitors Bureau (Chair & Foundation Board), City of Madison Monona Terrace Convention Center Commission, Arthritis Foundation


Central Place Real Estate—Owner

  • Formed in 1995 to develop, own & manage commercial properties and provide brokerage and development services, CP grew to become the prominent, specialized boutique provider of commercial real estate services to select clients in the retail, hotel & restaurant sectors.

  • CP was selected as listing agent for the four largest new-build retail/mixed-use projects around Madison in the past 40 years—Greenway Station in Middleton, Hilldale Mall and Arbor Gate in Madison, and The Shops at Prairie Lakes in Sun Prairie.

  •  CP developed retail, office, and housing properties along with several local land transactions.


The Raymond Group—Vice President

  • 15+ year corporate vice president of real estate and development at one of the region’s premiere hotel development, ownership & management companies.

  • Responsible for development process of Hilton and Marriott properties including market evaluation, site selection, entitlements, planning & architecture, land closings, interface with general contractors, architects, interior designers, attorneys, etc. to point of construction.

  • Trained in operations and management by Hilton, Marriott and Super 8 & oversaw hotel operations as the portfolio grew. 

  • Intimately involved in the company earning two national developer of the year awards, from Promus and Hilton.


Civic, Volunteer, Charity

  • Greater Madison Convention & Visitors Bureau, Chairman & Board of Directors

  • City of Madison Frank Lloyd Wright designed Monona Terrace Convention Center

    • Key participant in the public relations, politics, planning, approvals, and city/county/state public referendums & funding

  • Spirit of Greater Madison Board (GMCVB Foundation)

  • Arthritis Foundation, Board of Directors

  • Wisconsin Innkeepers Association, Board of Directors


Professional Designations

  • 40 years in the hotel, retail, restaurant & commercial real estate industry. 

  • CCIM—Certified Commercial Investment Member.

  • CRE—Counselors of Real Estate (by invitation only).

  • CHA—Certified Hospitality Administrator.

  • A unique perspective of both sides of the business—real estate development & investment, and business operations—that are seldom combined, creating an understanding that real estate needs to be developed and managed so the business within it succeeds in the long term.


Awards & Achievements

  • Greater Madison Convention & Visitors Bureau—Chairman.

  • City of Madison’s Frank Lloyd Wright Monona Terrace Convention Center Commission.

  • Arthritis Foundation Board, Distinguished Service Award.

  • CCIM Wisconsin Chapter, President.

  • “Deal of the Year” award (2017) from the Madison Commercial Broker’s Group.

  • Published in Donald Trump’s “The Best Real Estate Advice I Ever Received”.



In the News

For Additional information & Detailed Project List


Earned professional designations and the people & groups we participate with.

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